THE
FIRST
MILLION

LIVE · THE SOUL

32 CREATORS. ONE CHALLENGE.

$500 FIRST PRIZE

Real people. Real products. Real sales. Follow the competition.

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Featured Creators

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JimmyXaydaMohammedTonyJennaCeceliaAymericKaoutarAdamMeganKyngJackEmersonAndreaDiego

Explore challenges · Only The Soul Challenge #1 is currently announced.

14 of 28 challenges shown
TIKTOK SHOP LIVE
The SoulTikTok Shop

The Soul

TikTok Shop Challenge #1

Real
ProductsReal
SalesCash
Prizes

$500 first prize

32 participants

Challenge ends Nov 25, 2026

The Soul · Challenge #1

SHOWING 14 OF 28 CHALLENGES