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Ruled by the Click: You Can't Measure Display With a Yardstick or Clicks

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Online advertising can’t be measured by a ruler, but we do need to set metrics for success. If clicks don’t work for display, how can we effectively measure the impact of an ad on conversions?
Ruled by the Click: You Can't Measure Display With a Yardstick or Clicks
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Ruled by the Click: You Can't Measure Display With a Yardstick or Clicks
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